Aug 2, 2020
“Selling A President 2020” speaks with the leader of the most talked-about ad agency in the country today, Reed Galen of The Lincoln Project. Ellis and Reed discuss how this SuperPac cum ad agency is hell-bent on voting Donald Trump out of office, and how his approach is serving as the template for the next...
Apr 15, 2020
ELLIS VERDI, President DeVito/Verdi: Traditional creative ad agencies are increasingly being divorced from political advertising. If campaigns rely on advertising more than ever today, then why is the work being entrusted to those outside the business?
Is this a major mistake by candidates or simply navel gazing by the...
Mar 29, 2020
In Selling a President 2020 episode two, No Room for Nuance, host Ellis Verdi and some of advertising's most creative minds examine how the media landscape has been upended and how we’ve let data, polling and the digital dicing of the candidates dictate political advertising.
The evolution to digital has made us more...
Mar 16, 2020
Fear sells. Anger motivates. In "Fear Sells," episode one of the DeVito/Verdi podcast "Selling a President 2020," host Ellis Verdi and some of the most creative minds in advertising look at the marketing phenomenon that is Donald Trump.
As he showed in 2016, candidate Trump appealed to voters with ads and speeches...
Mar 6, 2020
Coming Soon!
Selling A President 2020 created and hosted by Ellis Verdi, head of the award-winning New York advertising agency DeVito/Verdi, is a weekly podcast that explores the role of advertising and its impact in this year’s...