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Selling A President 2020

Mar 29, 2020

In Selling a President 2020 episode two, No Room for Nuance, host Ellis Verdi and some of advertising's most creative minds examine how the media landscape has been upended and how we’ve let data, polling and the digital dicing of the candidates dictate political advertising.

The evolution to digital has made us more...

Mar 16, 2020

Fear sells.  Anger motivates.  In "Fear Sells," episode one of the DeVito/Verdi podcast "Selling a President 2020," host Ellis Verdi and some of the most creative minds in advertising look at the marketing phenomenon that is Donald Trump.

As he showed in 2016, candidate Trump appealed to voters with ads and speeches...

Mar 6, 2020

Coming Soon!

Selling A President 2020 created and hosted by Ellis Verdi, head of the award-winning New York advertising agency DeVito/Verdi, is a weekly podcast that explores the role of advertising and its impact in this year’s...